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Commission hears city and regional plans to scale sustainable trips and fund transit expansion
Summary
Commissioners heard three presentations on July 24, 2018 outlining outreach to promote carpooling and safe routes to school, SFMTA's transit-first progress toward an 80% sustainable-trip goal, and the County Transportation Authority's summary of Regional Measure 3 funding to expand regional transit capacity.
The San Francisco Commission on the Environment spent the main portion of its July 24, 2018 meeting on the city's climate action strategy for transportation, hearing three presentations on outreach, agency progress and regional funding.
Sarah Peters, outreach communications assistant with the Department of the Environment, described a January'February "Carpool to School" advertising campaign run as part of the city's Safe Routes to School partnership. The outreach used 75 bus ads, 25 neighborhood billboards focused around 12 target schools, a Pandora radio spot, and social media posts including parent "influencer" stories. Peters reported campaign results of more than 1,200 face-to-face conversations with parents and caregivers, about 21 million impressions, 2,700 social reactions and 11,000 page…
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