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City outreach team showcases BYO coffee‑cup pop‑up campaign that gave away 2,000 mugs
San Francisco Commission on the Environment · January 26, 2016
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Summary
The Department of the Environment presented its 'SF Thing to Do' BYOC (bring your own cup) outreach campaign, reporting about 2,000 mugs distributed and over 400,000 earned impressions on social media from posts staff could see.
The commission received a community outreach presentation on a new zero‑waste effort aimed at reducing single‑use coffee cups. Friday Aplisky, a marketing specialist with the department, described a pop‑up coffee activation that rewarded people who brought their own mug with free coffee and social‑media…
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