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City outreach team showcases BYO coffee‑cup pop‑up campaign that gave away 2,000 mugs
Summary
The Department of the Environment presented its 'SF Thing to Do' BYOC (bring your own cup) outreach campaign, reporting about 2,000 mugs distributed and over 400,000 earned impressions on social media from posts staff could see.
The commission received a community outreach presentation on a new zero‑waste effort aimed at reducing single‑use coffee cups. Friday Aplisky, a marketing specialist with the department, described a pop‑up coffee activation that rewarded people who brought their own mug with free coffee and social‑media prompts designed to normalize reusable cups.
Aplisky said the activation distributed roughly 2,000 mugs and—among posts the team could track on Twitter and Instagram—generated more than 400,000 earned impressions. The experience engaged passersby in taking a few social posts and writing a short pledge to bring their mug again, the presenter said. Several commissioners praised the campaign's data‑driven outreach and asked for follow‑up metrics and plans to work with coffee vendors and broader commercial partners.
Commissioners asked about scalability and vendor involvement; staff said the campaign is in early stages but that the activation structure is portable and could be reactivated when appropriate.
Why it matters
The pop‑up is an example of hands‑on public engagement aimed at behavior change—particularly reducing single‑use waste—and provides a model for repeatable, data‑driven outreach for the department.
