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SFFD expands 24/7 public‑information operations and emphasizes rapid social‑media outreach
Summary
Lieutenant Mariano Elias told the commission the Public Information Office expanded to 24‑hour coverage in late 2023, uses X (formerly Twitter) for immediate media alerts, and is increasing outreach (hydrant education, KPIX segments, event coordination and tablet‑command integration).
Lieutenant Mariano Elias presented the Public Information Office’s August report at the Sept. 11 Fire Commission meeting, outlining a permanent 24‑hour PIO presence, social‑media practices and coordination with news outlets and other city agencies.
Elias said the PIO expanded in late 2023 "to a 24 hour position" because many incidents happen outside of business hours — "most fires happen between midnight and 6AM" — and media on the East Coast require early‑morning access. "X is the primary 1 to get it to the news media…
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