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SFHSA unveils new brand identity and proposes renaming a department to clarify services
Summary
San Francisco Human Services Agency staff introduced a unified brand, new logos inspired by local public art, a tagline and values, and proposed renaming the Department of Human Services to the Department of Benefits and Family Support; commissioners praised the accessible, community-oriented identity ahead of a November 16 launch.
Communications Director Chandra Johnson presented a new unified brand and visual identity for the San Francisco Human Services Agency (SFHSA) on behalf of the Department of Disability and Aging Services (DOS). The presentation included a refreshed logo inspired by the 'Family of Man' public artwork at 170 Otis Street, a written mission, unified values that explicitly include advancing racial equity, and the tagline "With…
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