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SFUSD unveils 'Discover, Apply, and Enroll' outreach plan and a mobile enrollment bus to reach families
Summary
District staff described a broad outreach and recruitment effort for the new student assignment process, including a mobile Enrollment Processing Center bus, expanded discovery workshops, satellite application collection sites, text‑messaging outreach, and a phased approach to online tools; key dates include a November enrollment fair, an application deadline in February and placement letters in March.
Staff presented an outreach and recruitment plan designed to support implementation of the new student assignment policy and to help families navigate the enrollment cycle.
"Discover, Apply, and Enroll" is the new tagline staff said will be applied to materials to guide families through the three actions they must take. The plan includes expanded discovery workshops, an interactive school selector on the enrollment website, satellite application collection sites near schools, language assessment dates on Saturdays, and targeted outreach for families affected by school closures…
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