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Planning Commission backs adaptive reuse of Hearst Building into hotel with tenant relocation assurances, 5–1
Summary
The commission approved a downtown project authorization and conditional use authorization to convert the Hearst Building at Third and Market into a boutique hotel and retail complex, with preservation commitments and staff‑requested plan revisions; commissioners sought documentation of agreements to assist businesses displaced during construction.
The Planning Commission voted to approve a package of entitlements that would adaptively reuse the historic Hearst Building at Third and Market as a boutique hotel with ground‑floor retail and rooftop amenities, following preservation review and ongoing negotiations to protect existing tenants.
Seema Adena of planning staff summarized the requests: a planning code text amendment specific to the site, a downtown project authorization with an off‑street loading exception, and a conditional use authorization for hotel use. Staff noted that the Historic Preservation Commission had approved a major permit and that the project had received favorable…
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