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Artist Jim Campbell previews subtle LED artwork for Salesforce Tower crown and plaza
Summary
At the Planning Commission the Salesforce Tower project team and artist Jim Campbell showed early concepts for a night‑time LED artwork on the tower crown and a companion plaza piece. Commissioners expressed support and asked about bird and FAA light issues; staff will review final concept for location and approvals.
Artist Jim Campbell presented an informational concept May 4 for a multi‑part public art installation at 415 Mission (Salesforce/Transbay Tower). Campbell described an exterior pixel array on the tower’s perforated crown and three interior schemes for the building top, plus a low‑resolution ground‑level screen for the Mission Plaza. He said the uplighting will be “soft” and not a billboard; imagery will include slow abstractions and live‑captured city images that play back at night.
Commissioners asked technical questions about brightness control and potential conflicts with FAA aviation lights; Campbell said the design uses reflected, perforated surfaces to reduce spill and that the team has consulted Audubon Society guidelines for bird safety. Staff emphasized that the art concept and exact location must still be submitted for director review under planning conditions of approval. Commissioners praised the integration of the artwork into the architecture and the team’s attention to civic scale.
Next steps: staff will take commissioner feedback into the director‑level review required under the project’s conditions of approval and will return if major changes to the proposal are needed.
