Planning Commission approves Target at City Center Plaza with design conditions

The Planning Commission unanimously approved a conditional-use authorization on July 28 for Target to occupy the vacant City Center Plaza (Geary and Masonic) after a staff presentation and an extended public comment period. The project team described an initial 106,000-square-foot store with potential expansion up to 120,000 square feet, changes to circulation and signal upgrades in coordination with MTA, and design proposals to activate the street edge.

Supporters from nearby blocks and the Ewing Terrace neighborhood told commissioners the store will reactivate a long-vacant anchor, provide jobs, and spur investment. "Two thumbs up for Target," said Jennifer Deaver, a neighbor. Other supporters cited tax revenue, job creation and improved streetscaping. Opponents and several commissioners urged caution on the exterior treatment: Commissioner Moore said the design needed "toning down" and fewer signs to preserve the building's existing character; Commissioner Miguel and others pressed the project team to prioritize local food-service tenants for the proposed corner cafe.

The project sponsor accepted conditions to continue working with planning staff on facade details, signage, and landscaping; the commission voted to approve the conditional use with those conditions and placed follow-up design details under staff review. Target representatives indicated an opening goal in 2012 at other locations and March 2013 as a merchandising milestone for the proposed site.