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Planning commission pauses proposed sign-fee jump, asks staff and industry to negotiate
Summary
Planning staff proposed raising a one‑year sign-face fee from $75 to $211 (reverting to $75 in 2011) and other code clarifications that would yield an estimated $321,000 annually. Outdoor-advertising companies urged a continuance; the commission agreed to continue the item to allow staff and industry to refine definitions and fee language.
Planning Department staff told the Planning Commission it is proposing an ordinance to tighten refund, waiver and phase-payment rules for the general-advertising sign program, include wall signs, and raise the annual inventory maintenance fee. Staff said the changes would generate roughly $321,000 annually — about $168,000 from the listed program changes and $152,000 from the maintenance-fee increase — and that the revenue is assumed in the FY2010 budget, so the ordinance should be forwarded to the Board of Supervisors to avoid a budget shortfall.
The proposal would raise the one‑year maintenance fee to $211 per sign face (staff said the…
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