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City presents SF Counts plan to reach hard‑to‑count residents ahead of the 2020 Census

San Francisco Board of Supervisors Government Audit and Oversight Committee · February 20, 2020
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Summary

San Francisco officials outlined a district‑by‑district outreach plan, partnerships with community groups and an arts‑based communications campaign to boost self‑response for the 2020 Census, emphasizing help for hard‑to‑count populations beginning March 12 and Census Day April 1.

San Francisco — The Government Audit and Oversight Committee heard an update Feb. 20 on the city’s SF Counts strategy for the 2020 Census, with a focus on closing the digital and language gaps for hard‑to‑count populations.

Adrienne Pahn (OCIA) and her team described a citywide campaign that pairs tailored district outreach and trusted local messengers with an arts‑based public communications effort. The city…

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