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Committee amends and forwards official newspaper split and neighborhood outreach list
Summary
The committee amended the official-advertising contract to split time between the San Francisco Examiner and the Chronicle and expanded neighborhood outreach advertising to include Chinese-language papers (World Journal, Sing Tao) and seek inclusion of West Portal Monthly and Sunset Beacon.
The committee took action on two contract items that determine how the city purchases public-notice advertising.
Kofo Domingo of the Office of Contract Administration told the committee that the competitive solicitation produced bids from the Examiner and Chronicle for official advertising; the Examiner scored highest and the Chronicle was deemed non-responsive under the code because it is not printed within city limits. Historically, the Board has split official advertising across papers; the committee amended item 10 to split the contract between the Examiner and the Chronicle in line with past practice.
On neighborhood outreach advertising (item 11), supervisors proposed and the committee accepted amendments to add Sing Tao and World Journal for Chinese-language outreach. Supervisor Norman Yee and others pressed staff to explore including West Side monthlies that are not weekly publications; the committee directed staff to follow up to see whether those monthlies could be accommodated. Public comment included representatives from the Examiner, San Francisco Weekly and Chronicle who argued circulation and reach metrics.
The committee forwarded the amended items to the full Board as committee reports for the July meeting.
