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Committee advances transit‑advertising contract to full Board after debate over wraps and digital ads
Summary
SFMTA presented a new advertising contract with Titan Outdoor offering a larger guaranteed revenue stream; supervisors debated vehicle wraps (visibility, aesthetics) and the inclusion of digital video signage and voted to move the contract to the full Board without a committee recommendation.
The San Francisco Municipal Transportation Agency presented a proposed comprehensive transit advertising contract with Titan Outdoor that would provide guaranteed minimum revenues to the agency over the contract term (minimum guarantee cited in staff materials: approximately $28.5 million over the base term). Key elements: the contract permits up to 30 full vehicle window wraps at the director’s approval (previously capped at 15) and retains a digital‑video option…
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