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Supervisors delay vote on SFMTA transit advertising contract after concerns over bus wraps and branding

San Francisco Board of Supervisors Budget and Finance Subcommittee · April 16, 2014
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

The Budget & Finance Subcommittee paused a proposed SFMTA advertising contract that would guarantee at least $28.5 million over five years after supervisors and public speakers raised concerns about bus wraps covering Muni branding; staff said wraps would be limited and generate revenue for Muni operations.

The San Francisco Board of Supervisors Budget & Finance Subcommittee on Wednesday took up a proposed transit advertising contract the San Francisco Municipal Transportation Agency negotiated to replace an expiring agreement and to provide a minimum guarantee of $28,500,000 over the initial five‑year term. SFMTA staff said the contract was competitively procured and includes a minimum annual guarantee and a revenue‑share structure.

Budget analyst Mr. Rose told the committee the first‑year minimum guarantee is $5,400,000 and the total minimum payable over the initial five years is $28,500,000, with…

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