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Board committee approves SFO advertising lease with Clear Channel after heated MAG vs. percentage debate
Summary
The committee approved an eight-year SFO advertising lease awarding Clear Channel a $10 million minimum annual guarantee; the Budget Analyst recommended against the MAG-only structure and the committee recorded a roll-call with two ayes and one no among participating supervisors.
The Budget & Finance Subcommittee on May 1 approved an advertising lease between the Airport Commission and Clear Channel Airports for an eight‑year term with a stated minimum annual guarantee (MAG) of $10,000,000.
Airport Director Mike Martin presented the procurement rationale: the new contract reduces total advertising locations from 286 to 179, bans jumbo billboards and certain ad types, and — in his judgment — locks in a high MAG that protects the airport in a period of limited passenger growth. He said SFO’s passenger traffic is…
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