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Supervisors expand city advertising outreach to include neighborhood and ethnic papers
Summary
After hearing OCA and bidders, the committee amended outreach advertising awards to add neighborhood and ethnic newspapers including SF Bayview, China Press, Sing Tao Daily, World Journal, El Mensajero, Marina Times and Northside San Francisco; supervisors asked OCA for a 'cost per household' metric to guide future awards.
The committee debated how the City and County of San Francisco should allocate official and neighborhood outreach advertising. Mark Brozian of the Office of Contract Administration said two bids were received for official advertising (the Chronicle and the Examiner) and, under the administrative code requirement that outreach papers be printed in San Francisco, the Examiner's bid was responsive while the Chronicle's technical bid status limited OCA's recommendation.
President David Chu and other supervisors urged preserving the…
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