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Supervisors advance tourism improvement district plan to fund Moscone improvements and CVB marketing
Summary
Committee adopted amendments and sent a Tourism Improvement District (TID) plan to the full Board; Zone 1 hotels would pay 1.5% of gross room revenue (years 1–5) and Zone 2 hotels 1.0% (years 1–5), with roughly two‑thirds of early revenues for CVB marketing and one‑third for Moscone improvements.
The Government Audit and Oversight Committee advanced a proposal on Oct. 27 to form a Tourism Improvement District that would assess hotels in two zones to raise funds for marketing and capital improvements to the Moscone Convention Center.
Jennifer Entine Matz of the Office of Economic and Workforce Development summarized the management plan and related documents; CVB counsel described a two‑zone structure. Zone 1 hotels (closer to the convention center) would pay 1.5% of gross room revenue for years one…
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