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MTA seeks window‑wrap advertising to help close $22M shortfall; supervisors question revenue guarantees
Summary
The Municipal Transportation Agency asked the subcommittee to allow Titan Outdoor to wrap a portion of Muni vehicle windows for incremental ad revenue; MTA projects $500,000 annually but Titan declined to add any portion to the contract's minimum annual guarantee, prompting supervisory concern and a committee referral to the full Board without recommendation.
The San Francisco Municipal Transportation Agency told the Budget & Finance subcommittee it is seeking authority to allow limited advertising window wraps on buses and light rail vehicles to generate incremental revenue as the agency grapples with a projected $22 million operating deficit.
Sonali Bose of the MTA said the item is an MTA request to address the FY2011–12 budget gap and that the agency estimates up to $500,000 in incremental…
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