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Subcommittee pauses SFMTA plan to allow full window wraps amid revenue guarantee concerns

Budget and Finance Subcommittee · July 14, 2010
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

SFMTA asked the subcommittee to approve an amendment allowing full window wraps on a small share of vehicles to raise about $500,000 annually; the budget analyst recommended continuing the item so SFMTA could negotiate a higher minimum guarantee with Titan Outdoor, and the committee continued the item to the call of the chair.

The subcommittee considered Item 5, a proposed amendment to the SFMTA advertising contract with Titan Outdoor LLC to allow advertising that covers vehicle windows on up to 5% of buses and 10% of light‑rail vehicles.

Gail Stein of the SFMTA said the change would allow Titan to offer full window wraps on a limited number of vehicles (the agency estimated 42 buses…

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