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Committee backs code tweak to allow taller marquee signs on Fillmore Auditorium and select buildings

San Francisco Board of Supervisors Land Use and Transportation Committee · February 22, 2016
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Summary

The Land Use & Transportation Committee unanimously voted to forward an ordinance that would allow taller projecting marquee signs on three‑plus‑story buildings in the Fillmore Neighborhood Commercial Transit district, with limits on height, illumination and architectural interference.

The Land Use and Transportation Committee on Feb. 22 voted to forward an ordinance amending the planning code to permit larger marquee or projecting signs on buildings of three or more stories in the Fillmore Neighborhood Commercial Transit (NCT) district.

Connor Johnson of President London Breed’s office said the change would allow a small number of neighborhood businesses, notably the Fillmore Auditorium, to display vertical signage better scaled to their buildings while protecting residential windows and rooflines. Erin Stor, manager of legislative affairs for the Planning Department, said the Planning Commission recommended modifications including indirect illumination, narrow profile requirements and limiting one sign per building for the primary occupant.

No members of the public spoke on the item during the committee hearing. The committee’s clerk recorded a motion to send the ordinance to the full Board of Supervisors with a positive recommendation; the motion passed without objection.

Why it matters: supporters said the change would help preserve neighborhood identity and assist long‑standing cultural venues in advertising while staff and the commission sought design and illumination safeguards to minimize visual impacts on adjacent residences.

The committee forwarded the item to the full board with a unanimous recommendation; action on the ordinance will next be scheduled at a board hearing.