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Smithville EDC narrows priorities ahead of Aug. 6 work session; budget adds modest marketing line, staff weighs data subscription
Summary
The Smithville Economic Development Committee set priorities for an Aug. 6 joint work session with the Board of Aldermen, discussed a $3,000 FY25 marketing line and a proposed increase to a $12,000 annual Placer AI subscription for visitor and site data, and agreed to prepare development and tourism materials for outreach.
The Smithville Economic Development Committee on July 24 discussed ways to boost marketing and attract development ahead of a joint work session with the Board of Aldermen scheduled for Aug. 6 at 5:30 p.m.
Staff said the draft FY25 budget (effective Nov. 1) will include a $3,000 marketing line. "In the draft budget, we've included a marketing budget of 3,000," staff reported, adding that the committee can request increases in future budget years if needed. Committee members emphasized the need to link marketing asks to concrete materials and metrics when presenting to the aldermen.
Committee members also discussed upgrading the committee's economic-data tools. Staff described meetings with Placer AI as providing "substantially more data" than the current vendor and recommended increasing the subscription from the current $5,000 to a total of $12,000 annually (an additional roughly $7,000) for geofencing…
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