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Broadcasters urge committee to allow single contracts for noncommercial sustaining announcements
Summary
Industry representatives told the committee S42 76 would let state agencies use noncommercial sustaining announcement (NCSA) campaigns through a single contract across agencies, arguing the approach delivers faster public outreach and high return on investment; the committee released the bill.
Industry witnesses urged the committee to approve S42 76 so the state can use noncommercial sustaining announcements (NCSAs) through single statewide contracts.
George Maltin, executive director of the New Jersey Broadcasters Association, told the committee that NCSA campaigns “are an effective hybrid between paid media…
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