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Committee approves bills to curb deceptive marketing and 'body brokering' in addiction treatment
Summary
After survivor and provider testimony, the Senate Health Committee released S3955 and related provisions to define 'affiliation,' require clearer contact information in treatment marketing, and give law enforcement tools to deter lead‑generators and call‑center brokers who steer patients to unsuitable, often costly programs.
The Senate Health Committee released S3955 with amendments that define "affiliation" (control or common control) and require treatment providers to publish phone numbers and addresses on marketing materials. The measures were presented as responses to deceptive marketing and 'body brokering' that funnel vulnerable people to programs that may deliver poor care or generate high out‑of‑pocket bills.
Rachel Wallace, senior director at Hackensack Meridian Health and interim director of…
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