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House approves criminal penalty for unauthorized use of identity in advertising
Summary
Senate Bill 60 criminalizes certain uses of another person’s identity in advertising without consent, elevating unauthorized use to a Class B misdemeanor and allowing courts to order retractions; members debated scope for campaign materials and the law’s timing.
Senate Bill 60, the Abuse of Personal Identity Amendments, passed the House after floor debate about scope and practical application. Sponsor Representative Swallow told members the bill does two things: it makes knowingly using a person’s identity in advertising without consent a Class B misdemeanor, and it authorizes a court, upon conviction, to…
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