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House approves tourism marketing incentive that ties funding to a 4% growth target
Summary
House Bill 107 passed unanimously on the floor after debate about oversight and local impacts. The bill creates a tourism performance marketing fund that could direct up to $3 million from the general fund when tourism-related revenue grows by at least 4%.
The Utah House on Feb. 6 approved House Bill 107, an economic development measure that expands funding for state tourism marketing and creates an incentive structure to encourage industry spending.
Representative Cheryl L. Allen, sponsor of the amendment and floor manager, told the chamber that Utah currently spends about "43.7% of the national average" on tourism advertising and that lost market share has cost the state an estimated $33 million a year in state and local tax revenue.…
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