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Council presses CourseCo for clearer revenue plan and capital priorities at Juniper Golf Course
Summary
Councilors urged the golf committee and operator CourseCo to present an annual plan to the council, adopt measurable performance metrics in the contract and propose a prioritized capital plan to address bunkers and maintenance; council discussed funding options and a proposed $128,000 resource for next budget.
Unidentified Speaker (S5) said the new contract with CourseCo includes "very strict language" on performance metrics and annual audits and that the operator must meet measurable goals so the city and golf committee provide consistent direction. The council emphasized clearer on-site management and stronger communication between the committee and the operator.
Unidentified Speaker (S3) raised capital concerns: "The bunkers need to be replaced. It's probably over half a million dollars," and said roughly $100,000 has been set aside while the only near-term resource identified for next year was in the range of $128,000. Councilors asked CourseCo to prioritize bunker work and submit a multi-year capital plan that fits a budget, noting that spreading work across multiple years may be more economical than piecemeal repairs.
Members discussed ways to increase revenue at the course. Ideas included installing "top tracer" technology to attract new golfers, leasing spaces to food trucks at the driving range and reviewing prime-time rate strategies. Unidentified Speaker (S6) and others said the operator should present specific revenue-generation strategies rather than rely on general goals; S6 pointed out that CourseCo had repeatedly been asked for revenue plans but "can't provide any answers to what you wanna do to increase revenue."
Unidentified Speaker (S3) recommended a change in process: have CourseCo present its annual plan to the council before budget committee deliberations so the council can set clear markers and oversight expectations. The council agreed that the committee's recommendation should be a path to council review and that CourseCo should be held to the new metrics and reporting requirements.
