Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Senate backs tourism marketing fund with $10 million start and performance trigger
Summary
The Utah Senate advanced SB7 to create a Tourism Marketing Performance Fund seeded with a $10 million general‑fund appropriation that declines over 10 years; the fund pairs a baseline appropriation with a growth‑sharing mechanism triggered after 3% growth and includes a $3 million annual cap and a $750,000 sports allocation.
The Utah Senate on Jan. 19 advanced Senate Bill 7, a plan to create a Tourism Marketing Performance Fund intended to boost statewide branding and advertising. The bill received widespread floor support and was read for the third time by roll call (27–0).
Sponsor Senator Jenkins described the measure as creating a fund that begins with a $10 million general‑fund allocation in its first year and declines by $1 million each year for up to 10 years so the fund will become self-sustaining. The fund distributes money in three ways: (1) primary advertising…
Already have an account? Log in
Subscribe to keep reading
Unlock the rest of this article — and every article on Citizen Portal.
- Unlimited articles
- AI-powered breakdowns of topics, speakers, decisions, and budgets
- Instant alerts when your location has a new meeting
- Follow topics and more locations
- 1,000 AI Insights / month, plus AI Chat
