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Senate advances changes to tourism marketing fund, adds rural pilot
Summary
Senate debated first substitute House Bill 22 to revise tourism marketing fund methodology, tie growth thresholds to CPI, apply NAICS weighting to receipts and create a small rural pilot for Box Elder, Daggett, Emery and Kane counties; sponsor cited economic data and senators pressed for fiscal clarifications.
Senators discussed and moved forward House Bill 22, a set of changes to Utah's tourism marketing performance fund that reshapes how the program measures tourism revenue and allocates incentives. Sponsor Senator Vickers said the revisions adopt a weighted NAICS‑code methodology, tie the growth threshold to the U.S. Bureau of Labor Statistics consumer price index rather than an…
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