CVB staff presented a summary of November activity and upcoming operations, highlighting international outreach in Monterrey, influencer marketing, partnerships and logistical planning for the annual Paisano caravan.

Speaker 2 described a week-long media blitz in Monterrey that included outreach to multiple TV, radio and print outlets and culminated in a tree-lighting event. Staff said they met with "8 to 12 media outlets" and that five social-media influencers were hosted after the media blitz to reinforce shopping and restaurant messaging. The packet included a content-creator strategy and a mapping of visitor origins; staff added that Monterrey continues to be the top Mexican feeder market and accounts for roughly 25–28% of overnight visitors from Mexico.

Staff also described new partnership and product efforts: a boutique trail project in collaboration with the Chamber of Commerce using a new platform (Van1co) to create mapped trails, and expanded sports-event outreach including a basketball showcase. Staff reported a bi-national collaboration program that included the first in-person training session for ten firefighters from Mexico and noted the city has been identified by the State Department as having active international-relations programming.

On events logistics, staff previewed the Paisano caravan schedule: a press conference and operational meeting on Dec. 9 (9 a.m. meeting, 10 a.m. press conference) and the caravan on Dec. 16. "Last year, we had more than 4,000 vehicles here in the caravan," Speaker 2 said, and staff described PD escorts, paperwork processing and staging plans to minimize impacts on inbound traffic. Staff said they will continue coordinating with consular offices, arena management and other agencies.

Staff also previewed the CVB delegation's upcoming travel: a legislative site visit to Washington, D.C., planned for early March with a Laredo Day on March 4. Committee members praised staff for outreach efforts and encouraged continued coordination with hoteliers and local business stakeholders.