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CVB reports Monterey media blitz, influencer outreach and operational plans for Paisano caravan
Summary
Staff summarized November activity including a Monterrey media blitz and tree-lighting event, influencer visits, new boutique-trail tools and operational plans for the Paisano caravan (a Dec. 16 caravan that drew more than 4,000 vehicles last year); a press conference is set for Dec. 9.
CVB staff presented a summary of November activity and upcoming operations, highlighting international outreach in Monterrey, influencer marketing, partnerships and logistical planning for the annual Paisano caravan.
Speaker 2 described a week-long media blitz in Monterrey that included outreach to multiple TV, radio and print outlets and culminated in a tree-lighting event. Staff said they met with "8 to 12 media outlets" and that five social-media influencers were hosted after the media blitz to reinforce…
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