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Local vendor pitches social‑media marketing contract to Lead; staff to review packages

City Commission of Lead · August 19, 2024
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

Sarah Canada, owner of Sarah Does LLC, presented a tiered social‑media marketing proposal to the commission, citing prior unpaid event coverage and claimed reach of up to ~20,000 on her platforms; the mayor asked staff to review the packages and route payments through event budgets as appropriate.

Lead — Sarah Canada, who identified herself as owner of Sarah Does LLC, asked the commission to consider a marketing partnership to boost visibility for city events.

Canada said she has produced hundreds of videos and live streams for the community, including a pickleball opening ceremony that she said drew roughly 3,000 live viewers and up to 5,000 plays. She described tiered packages ranging from single‑video options (quoted in the presentation as $200 for a video) to $1,000 event packages that could include livestreaming, reels and emceeing.

Commission members asked whether the city would retain her for individual events or contract across an event season. The mayor recommended staff review the proposal and incorporate any approved marketing into event budgets rather than making a commission‑level hiring decision for each event. Commissioners and one community member praised her reach; staff and the chamber were described as existing marketing channels and commissioners emphasized coordination with event coordinators.

The commission took no procurement action at the meeting; staff will review the packages and advise commissioners on how marketing purchases should be budgeted and contracted.