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County offers funds to help Beaver City produce TV profile for business recruitment
Summary
County and city staff discussed a paid TV/profile opportunity (quoted at roughly $29,000) to promote Beaver City to business prospects; a county official offered about $20,000 plus up to $25,000 in matching rural grant funds to support production, and council signaled interest to move forward administratively.
Beaver City council members heard a presentation from county and city staff about a paid television and digital profile opportunity (a "Discover America"‑style segment) aimed at business recruitment and community promotion. The producer quoted an upfront production and distribution cost described in council discussion as about $29,000 for the full package of pieces and national airings.
A county official told the council the county has money earmarked in rural county grant match funds — roughly $25,000 already allocated for a Beaver City match and another ~$20,000 the official could apply toward marketing and recruitment — and said the county would partner with the city on funding. City staff and the county discussed using economic‑development funds (not tourism funds) to pay for the piece because its primary goal is business recruitment rather than strictly visitor marketing.
Council members expressed enthusiasm and asked for administrative action so staff could sign a producer commitment and work out final cost‑sharing; several council members said they were supportive of moving forward, subject to a formal accounting of funding sources. Staff said they could capture post‑campaign metrics using a dedicated URL and that the county would provide a large share of the funding; the council directed staff to proceed with follow‑up and return with formal cost‑share wording if necessary.
