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Advisory board opts to improve Town pages, centralize project information and prepare media plan ahead of consultant onboarding
Summary
Members agreed to delay a standalone microsite until a consultant is contracted, asked staff to consolidate MCI redevelopment and advisory-board content into a single landing page, and discussed a planned site tour and drone footage to create a public-facing video.
The advisory board reviewed outreach and website strategy for the MCI Concord project and agreed not to create a separate microsite until a consultant is under contract and accountable for keeping content current. Speaker 1 said temporary, shorter-term improvements to the Town of Concord web pages would provide context while the consultant is hired.
Speaker 4 outlined proposed navigation changes: consolidate maps and related documents, keep an FAQ tab, and move meeting packets and recordings to an easily accessible side panel. The group favored a single landing page linking the advisory board and redevelopment content to reduce friction for users seeking project information.
On public correspondence and transparency, Speaker 4 said Dan has been monitoring the advisory board email inbox, correspondence will be compiled monthly and posted to the advisory board page, and the dedicated email address for the board is mciconqueredboard@conqueredma.gov. The committee asked staff to flag any correspondence that needs a more timely response.
For media and public information, members discussed producing a video tour of the site. Speaker 4 said they contacted Minuteman Media for a production plan and reported that a contact (Mark Howell) had coordinated with DOC staff, who offered drone assistance and limited indoor access for filming. The board discussed timing (preferably before heavy winter weather) and alternate local production options if needed.
What’s next: staff will consolidate web content as discussed, continue compiling monthly correspondence, request a production plan from Minuteman Media, and coordinate site access with DOC and the future consultant.
