Sayreville agency hires PR consultant and buys podcast equipment to boost redevelopment outreach

The Sayreville Redevelopment Agency moved to strengthen its public outreach by engaging a consultant and purchasing media equipment to produce audio and video content.

Assistant Zach reported the agency received one proposal for public relations services from Kevin DeLina and will issue a one‑month purchase order immediately; staff said a $10,000 purchase order is planned in 2025 once the agency’s budget is adopted. Zach described the consultant’s responsibilities as managing social media, website updates, marketing and press releases to provide timely information about redevelopment work in Sayreville.

Kevin DeLina, present at the meeting, introduced himself and said he looks forward to sharing information about redevelopment and educating the public about the redevelopment process. "I just wanna say I look forward to working with you... to help everyone understand what the redevelopment process is," he said.

Staff also said SARA ordered podcast equipment — camera, microphones, teleprompter, tripod and lighting — to allow portable, high‑quality recordings that can be shared online. Commissioners asked whether the new kit duplicates police or borough equipment; staff said the new system is portable and intended for promotion and outreach, while police equipment is stationary and dedicated to police uses. Staff said the borough and agency will operate under a sharing agreement for equipment use at public events such as topping‑out ceremonies.

The board agreed to proceed administratively; commissioners will be shown contract/letter language prior to broader use, and staff will circulate outreach letters to affected downtown property owners before sending them.