Museum representatives returned with a reduced 6-foot horizontal sign option for the Concord Museum at 53 Cambridge Turnpike but the Historic Districts Commission asked for further refinements on vertical height and color contrast before approving an installation.

Lisa (museum representative) and designer Billy Crosby showed a 72-inch-wide rendering in the museum’s rebrand colors and explained the sign’s relationship to other campus wayfinding elements. Commissioners praised the design work and the rebrand effort but several members—most notably Commissioner Walter Clay and Chair Tim Whitney—found the sign’s vertical height visually dominant against the brick facade and urged smaller vertical proportions or alternative treatments (black-on-white, red lettering on a white background, or reducing the logo scale). Multiple commissioners suggested the museum try a smaller vertical profile that retains the brand identity or consider a square/vertical design variant that would reduce overall height yet preserve brand elements.

The commission voted to continue the application and added a site visit timed for the upcoming site-visit morning so commissioners can view the six-foot mock-up in place and review alternative color/typographic options. The museum agreed to return with several alternate mock-ups and to work with staff on the variance and zoning steps necessary for an additional sign on the site.