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Concord communications manager: town website, FAQ and media outreach to be central to project engagement
Summary
Donna McIntosh, the Town of Concord communications manager, told the Community Engagement Subcommittee the town’s website already hosts project materials and an FAQ and offered to coordinate messaging with the advisory board; committee members agreed to prepare slide decks and short surveys for upcoming events.
Donna McIntosh, communications manager for the Town of Concord, joined the subcommittee meeting and described the town’s existing community engagement resources and the need to align messaging among the advisory board, DCAM and any outside consultants. She said staff intends to keep the town page updated and to coordinate any consultant microsite with town pages to avoid multiple places for residents to look for information.
Donna also reported a strong turnout at the recent public hearing: "There were about 200 people all told with, you know, most of them on Zoom," she said. Committee members said that level of turnout underscores the need for clear, centralized communications — a short FAQ, a rudimentary website or microsite, and slide decks for public meetings.
Members discussed outreach partners and media relationships. The group suggested meeting with a reporter from The Bridge (Erin Tierney Tiernan) and recommended building relationships with local outlets and community groups such as the Concord Climate Action Network. Donna proposed editorial meet‑and‑greets with local news organizations as a method to align expectations and streamline responses to timely questions.
The subcommittee agreed that communications deliverables for the near term should include: an updated town FAQ, slides for the League of Women Voters and Concord Climate Action Network events, and a plan for short surveys to capture structured public feedback. The committee also emphasized setting expectations for response times on technical questions (environmental reviews may take longer and will likely be routed to the Land Use subcommittee).
