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Chamber reports growth for Cory Days; $10,000 tourism grant funded advertising

Dell Rapids City Council · June 17, 2024
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Summary

Dell Rapids Chamber administrator Sarah Statham told the council that Cory Days (June 21–23) expanded vendor slots to about 58 and used a $10,000 Department of Tourism grant for advertising and media buys.

Sarah Statham, administrator of the Dell Rapids Chamber of Commerce, briefed the council on preparations for Cory Days, scheduled June 21–23. Statham said the Cory Days committee and the Blast from the Past car show reorganized the park layout to accommodate a larger program of events and vendors; vendor numbers rose from roughly 44 last year to 58 this year.

Statham said the chamber received a $10,000 grant used exclusively for Cory Days advertising and credited Matt Larson of Big Sioux Media for donating production time for a radio commercial that extended the advertising budget to radio, TV and social channels. The chamber is coordinating a community photo project with Dell Rapids Economic Development and has canceled Wine & Wander for July in favor of a different fall event that would involve more chamber members.

Councilmembers asked about the grant source and use; Statham said the funding came through the Department of Tourism and was earmarked for event promotion. The council thanked staff and the maintenance crew for preparation work.