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Mitchell Sports & Events Authority votes to trial PlayEasy event‑recruitment platform
Summary
After comparing two event‑recruitment platforms, the Mitchell Sports & Events Authority voted to run a one‑year trial of PlayEasy, with staff (Aaron) to set up and manage the account; board members agreed to evaluate results after the pilot.
The Mitchell Sports & Events Authority voted to run a one‑year trial of the PlayEasy sports‑event recruitment and marketing platform, with staff member Aaron assigned to set up the account and manage implementation.
Board members spent more than an hour comparing two commercial platforms. An unnamed SEA presenter summarized the Sports Tourism Index (now under Tempest), noting the advanced 'Scout' subscription costs about $3,750 a year and provides lead generation and economic‑impact tools. The presenter then described PlayEasy's combined marketing, sales, data and event‑experience features and said the company offered a small‑market discount (slides cited roughly $4,009.95–$4,995 annually on different materials).
Board discussion centered on cost, likely lead quality and staff workload. Several members said the lower cost made a pilot worth testing. One member urged that a one‑year trial would answer whether national or regional leads in the platform were relevant to Mitchell. Others advised caution about expectations for large national events, noting Mitchell’s smaller facility and regional market. An unnamed board member moved that SEA trial PlayEasy for one year and that staff (Aaron) build and populate the account; the motion was seconded and carried by voice vote.
The board recorded no detailed roll‑call tally in the transcript; the motion was reported as passed in the meeting record. Staff said they would populate the platform with Mitchell facilities and use the PlayEasy microsite, QR codes and analytics for SCA‑funded events initially so the community can begin tracking hotel pickups and referral metrics.
Next steps: Aaron will set up PlayEasy, enter facilities and share admin access with event organizers for awarded SCA events. The board agreed to review pilot performance at the end of the one‑year trial and consider further subscription decisions based on measurable leads and hotel pickup data.
