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Board directs staff to survey motel owners and solicit proposals for sports-tourism leads
Summary
Board members agreed to send a survey to motel/hotel owners to prioritize promotion versus capital projects, and asked staff to seek updated proposals from 'Scout' and similar firms to evaluate paying for lead-generation services.
The Bid 4 board directed staff to survey motel and hotel owners about priorities for SEA funds and to solicit updated proposals from sports-tourism analytics and lead-generation firms.
Jerry, a board member who repeatedly pressed for broader owner input, proposed a short questionnaire. "I'd almost like to see us put together just a real quick and easy survey to all of the motels to say here's the money that's available, what are your priorities?" he said, and volunteered to hand-deliver surveys and collect responses.
Board members framed the survey as a way to clarify whether owners want money spent on direct promotion or on capital improvements such as facilities. "I think initially... the majority should go to direct promotion versus capital," Jerry said, while acknowledging a role for targeted capital projects.
Members also discussed contracting an external service to identify event leads. Aaron described the 'Scout' sports-tourism index and said the board had previously used a free package and that paid subscriptions were a nontrivial ongoing cost. Board members gave mixed assessments of value: some said that a single contracted event could cover subscription costs in short order; others noted past paid packages produced few event matches because of facility constraints.
The board asked Aaron to reach out for updated proposals from Scout and comparable vendors, and agreed to bring survey results and comparative proposals back to a December meeting so the board can give direction to the SEA board and the SDA.
