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County OKs $87,499 sole-source marketing contract funded by state CVB grant
Summary
Muskegon County approved a one-year, sole-source contract package valued at $87,499 with 26 Digital for Visit Muskegon marketing and website work, funded entirely from a 2024 state convention visitors bureau grant.
The Muskegon County committee voted Nov. 14 to award sole-source contracts to 26 Digital totaling $87,499 for destination marketing, a Visit Muskegon website audit, paid search engine optimization and related initiatives for FY2025.
Mr. Lukens (staff) told the committee the contracts are one-year terms and that some components vary but are structured as one-year agreements. He said the funding for these programs comes entirely from a state convention visitors bureau grant received by Visit Muskegon in 2024. “This is basically for 1 year,” Mr. Lukens said when asked about term length.
Commissioners asked whether the program continues after one year; Mr. Lukens said the intent is to position Visit Muskegon to be in good shape after the one-year program and that other advertising efforts had delayed some activities until grant funds were available. The motion passed by voice vote; the transcript does not record individual roll-call votes.
The committee did not provide additional detail in the excerpt about performance metrics, deliverables, or subsequent procurement processes for follow-on work.
