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Board denies request for oversized attached signs at commercial site
Summary
A request to allow attached building signs of about 89.6 square feet per facade at a single‑tenant building in a commercial corridor was denied after staff found the request did not meet standard C (smaller signs could retain effectiveness).
The Board of Zoning Adjustment denied a variance request to allow attached signs larger than the 60‑square‑foot per‑facade limit for a tenant at a shopping center (Iroquois Manor). Planning staff found that standards A, B, and D were met but recommended denial under standard C — that smaller signage could achieve the same effect.
Heather Pollock of the Office of Planning explained the sign area request and noted an adjacent Family Dollar had an earlier variance, but staff could not locate a permit showing comparable relief for the immediate facade. The applicant’s representative said the requested size was intended to match the visual scale of neighboring storefronts; he argued a smaller sign would be less effective given adjacent large signs.
An online speaker, Anne Ramser, urged the commissioners to follow the staff recommendation and warned that larger signs would be “overblown to the neighborhood.” After deliberation the board moved and seconded a denial based on staff standard C and recorded roll‑call votes denying the enlarged sign variance.
