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Olivette EDC weighs moving brochures online, using QR codes and story maps
Summary
EDC members discussed replacing or supplementing printed marketing materials with dynamic web tools (Esri reports, CivicPlus story maps), agreed on focusing messaging to 3–4 core points, and encouraged staff to explore developer assistance and QR codes linking print to web content.
Olivette City staff and Economic Development Commission members spent much of the Oct. 28 meeting reviewing marketing materials and online tools aimed at attracting businesses and visitors.
Senior planner Dawn Doty walked the commission through the marketing brochure, dining guide and a bike/walk map and demonstrated a dynamic demographic interface that produces printable Esri reports. She emphasized options to keep…
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