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Olivette EDC weighs moving brochures online, using QR codes and story maps
Summary
EDC members discussed replacing or supplementing printed marketing materials with dynamic web tools (Esri reports, CivicPlus story maps), agreed on focusing messaging to 3–4 core points, and encouraged staff to explore developer assistance and QR codes linking print to web content.
Olivette City staff and Economic Development Commission members spent much of the Oct. 28 meeting reviewing marketing materials and online tools aimed at attracting businesses and visitors.
Senior planner Dawn Doty walked the commission through the marketing brochure, dining guide and a bike/walk map and demonstrated a dynamic demographic interface that produces printable Esri reports. She emphasized options to keep material up to date online and to provide printable exports for those who still expect paper: “If you scan that QR code, you can have this quick capture or access to this quick capture app,” she said during the demonstration of the web-linked content.
Commissioners agreed the outreach should front-load 3–4 clear messages to prospective businesses and site selectors; several commissioners urged hiring a web developer or contracting help to design an attractive, printable-front web page within CivicPlus that can be kept current without repeated staff effort. One commissioner suggested reallocating print costs to targeted online marketing to drive traffic to the EDC web page rather than rely solely on printed brochures.
Staff also showed a preview of a bike/walk story map and a quick‑capture app that residents can use to report features such as crosswalks, trailheads and native plantings. Doty said contributions would be curated before publication to avoid raw, unvetted uploads, and noted the city can produce printable exports for site selection packets when needed.
Staff were assigned homework: commissioners should identify the 3–4 core messages they want conveyed and return with suggestions so the web/design work can proceed prior to the next convening.
