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Senate panel advances marketplace-transparency bill requiring seller contact data; retailers and grocers back the measure
Summary
SB 470 would require online marketplace facilitators to collect and verify seller name, address, email, phone, tax ID and bank account information and present four of those items as clickable contact links; industry witnesses including Arkansas Grocers and Walmart testified in favor, citing counterfeit goods, safety and organized retail theft.
Senator Dizmang introduced SB 470 as a consumer-protection and enforcement measure that requires marketplace facilitators to collect and validate six basic data points from third-party sellers—name, address, email, phone number, tax ID and bank account—and to display a clickable link with contact information for sellers that meet the statutory thresholds. "It requires 6 basic pieces of information that every business already has," the…
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