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City staff previews Placer.ai analytics, staff flag privacy questions and trial pricing
Summary
City staff demonstrated Placer.ai foot‑traffic analytics, citing a FreedomFest count of about 6,500 and a vendor offer of $9,000 for year one and $11,000 for year two; staff said the tool could help target retail recruitment but raised privacy and licensing questions that require follow‑up.
Speaker 1 (unidentified speaker) presented a Placer.ai demonstration and recommended further testing of the foot‑traffic analytics product to support economic development and retail recruitment.
The presentation showed the tool’s ability to estimate event attendance — Speaker 1 said Placer.ai indicated about 6,500 visitors to last year’s FreedomFest — and highlighted retail leakage estimates that staff interpreted as a roughly…
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