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Gillespie Center director asks Minnetrista for $12,000 a year to stabilize operations

Minnetrista City Council · October 7, 2024
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Summary

The Gillespie Center director told the Minnetrista City Council the center has operated in the red and asked the city for $12,000 annually for five years to support programming, membership growth and a rebrand; the council deferred the request to a 2025 work session.

Miss Nelson, director of the Gillespie Center, gave a nine-month update to the Minnetrista City Council on Oct. 7, saying the nonprofit had been operating at a deficit and has shifted strategy to attract a broader, multigenerational audience. "We came up with a new vision, mission, and values," she said, describing new programming, partnerships and a building refresh.

Nelson outlined programming and fundraising changes she said have increased engagement: partnerships for monthly health seminars, a series on dementia, financial-planning talks, expanded fitness offerings, excursions, a walking club and a variety of multigenerational events. She said marketing and a refreshed building interior are part of a rebrand designed to make the center more inclusive beyond a traditional "senior" label.

As part of the pitch, Nelson made a financial request of the council: "I am coming here today to ask you for $12,000 a year, which is a thousand dollars a month, for 5 years," she said, and proposed using the same accountability structure as past agreements with regular updates to the council. Mayor Lisa Layla said the council would not act that night on a special presentation and suggested placing the request on a 2025 work session after the new council member is seated.

Council members asked clarifying questions about membership, operations and potential nonfinancial partnerships such as promotional support in city newsletters and web channels. Nelson said the center is open to all residents and noted earlier support from neighboring cities and partner organizations. She also described recent successful fundraisers (record cruise sales) and planned events including a 25th‑anniversary gala in 2025.

The council took no vote on the funding request at the meeting; Mayor Layla indicated the city’s preliminary levy for 2025 is already set and that formal consideration would occur as part of next year’s budget/work‑session process.