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City highlights successful Pumpkin Trail, readies Holly Dayton on Dec. 5, and plans to expand newsletter and app use
Summary
Staff reported strong engagement at the Jack O'-Lantern Pumpkin Trail and said Holly Dayton (Dec. 5) and the city newsletter reach many residents; staff plans website revisions and stronger use of the resident app and school district coordination for alerts.
Staff reported that the Jack O'-Lantern Pumpkin Trail was an “awesome” success with roughly 50 pumpkins and good turnout, and commissioners praised staff and weather for helping the event.
Staff also compared long‑running Dayton Heritage Days (a community event not run by the city) with Holly Dayton, a city‑run holiday event planned for Dec. 5; survey responses showed Heritage Days had about two‑thirds favorable ratings among those who attended and Holly Dayton recorded a roughly 44 percent favorable rating among survey respondents.
On communications, staff said the city newsletter is widely read—about 76 percent of respondents read it regularly and 93 percent like the content—and that the city will pursue website enhancements and more effective use of the resident app, including push notifications and coordination with local school districts for timely alerts.
Why it matters: events and communications form part of the city’s resident engagement strategy; staff encouraged commissions to use the newsletter and app for event promotion and public outreach.
Next steps
Staff will begin advertising Holly Dayton, continue newsletter improvements and work to integrate the city app with partners for broader reach.
