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American Golf reports investment, repairs and rising revenue at Waterview
Summary
American Golf Corporation told Rowlett City Council that Waterview Golf Course has seen more than $10 million in private investment, improved course conditions and rising revenue, and outlined near-term repairs and joint projects with the city; no formal decisions were made.
Paul Ballen, senior vice president of American Golf Corporation, told the Rowlett City Council that the company has invested more than $10 million into operations at Waterview Golf Course and is seeing improved course conditions and increased revenue. Ballen said American Golf pays about $250,000 a year in rent under a long-term lease and expects total 2024 revenue to exceed $2.5 million.
The presentation described course improvements made since the last council meeting, including upgrades to greens and irrigation reach, phase 1 cart-path replacements around the practice area, new equipment purchases (about $120,000), expanded turf treatments and a new superintendent, Sean Cannon. Ballen said the course projects roughly 45,000 rounds in the year and that average revenue per round is up about $5, or roughly 11.6% from the prior year.
Council members asked for details on several planned projects. Ballen said a concrete driving-range landing pad could be completed sooner than previously discussed and that the cart-path program to date represents about 4% of the course; irrigation upgrades still require work on less than 10% of the course. He also reported a failing pump-station controller that American Golf plans to replace; Ballen said the replacement is an estimated $35,000 expenditure and described that work as part of larger system repairs identified during recent maintenance.
Council and staff discussed whether city crews might partner with American Golf to provide manpower or materials during downtime on city projects. City staff said they would remain focused on core priorities (roads, alleys and sidewalks) but would remain open to limited partnerships where appropriate. No motions or votes were taken on partnership or funding decisions.
The presentation closed with American Golf seeking continued collaboration with the city and advisory board on potential joint projects, including range improvements, selected cart-path work and tree management on the course. Ballen and other American Golf staff said they would coordinate follow-up details with city staff and the advisory board.
