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Target signage variance pulled for more information after resident objections
Summary
At a public hearing, residents opposed a Target signage variance that would add a 78‑sq‑ft 'drive‑up' sign and reconfigure existing façade signage; councilmembers requested more measurements and the applicant agreed to withdraw the request and return with clarified plans.
Council opened a public hearing on a signed variance application for Target at the Kedron Hill Shopping Center seeking a combined total of 284 square feet of signage (three signs including a proposed 78‑sq‑ft 'drive‑up' sign). City staff explained the variance standard and noted that the existing signage on site already exceeds zoning limits.
Devin O'Geary, the applicant's representative, described the drive‑up sign and said it would direct customers to designated parking stalls for curbside pickup. Two residents spoke in opposition, arguing the village's sign standards should be preserved and questioning why Target needed additional square footage. One resident cited the community’s village standards and said a larger sign would be out of character.
Council members questioned whether the existing signage had previously received a variance (staff said it had not been located in records) and asked for precise square‑foot measurements of each component. Several councilmembers said they were not inclined to approve an increase without clearer justification and completeness of information. The applicant agreed to withdraw and return with additional measurements and options rather than seek approval at the same meeting.
Next steps: applicant will work with staff to provide detailed square‑foot measurements for all existing and proposed signs and return to council for further consideration.
