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Committee considers ban on algorithmic rent‑setting coordination; industry and advocates sharply divided
Summary
SB 5,469 would bar automated coordination services that collect landlord pricing and occupancy data to recommend rents and allow Attorney General enforcement and private suits. Tenant advocates and antitrust groups urged passage; RealPage defended its product as market research and warned the bill could be overbroad and ban lawful market analysis.
Lawmakers on the House Housing Committee heard competing views on SB 5,469, a bill that would prohibit algorithmic or automated coordination used to recommend rental prices and that would authorize enforcement by the Attorney General under the Consumer Protection Act and a private right of action.
Serena Dolly, committee staff, summarized the bill as a prohibition on “coordination” defined to include collection of rental prices, price changes, supply levels, occupancy rates, and lease dates from two or more landlords and using automated analysis to recommend pricing to multiple landlords. The staff summary said the bill excludes publication of rent estimates based solely on publicly available information.
Tenant advocates and…
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